Sunday, September 30, 2007

modern retail methods

something of a first at the Pan Bookshop this week- we're doing a three for two promotion. According to some of our staff that means that the Vandals are just across the river and civilization will collapse any minute. I don't know, I don't think we can constantly say these things don't work and that our customers do not want them without doing the most basic research and trying some. It is, however, rare to find a promotion where we can come close to matching the price of the big boys and so if price is an issue we still won't get the sale. Also I am not really a fan of discounting it really only seems to lead to inflated recommended prices . We often sell books at launch parties and are asked if the book is discounted but if you don't think the book is worth it's full price at it's launch party- when is it worth it's full price!
That said I am always willing to try something new and those nice people at Random House- well their nice rep, Peter- came along and offered me a spiffing deal on their fabulous PG Wodehouse hardbacks and this I now pass on to our customers.
Buy 2 of any of the very excellent PG Wodehouse hardbacks from Everyman and you will get a third completely free. Who knows, if it works it could catch on.


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